- How 9Lines is Shaking Up Men’s Clothing Business in Pakistan - September 24, 2024
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9Lines fearless approach, flamboyant designs, vibrant colors and a rather bold expression of it not only reflects brand’s imagination of coming of age men’s fashion, but is also challenging the orthodox expectations of market. Have a look at their catalogue and you will have an emotional visual experience.
Apparel Industry has high stakes in Men’s Fashion all over world. Pakistan’s apparel industry which primarily trades in two marketable categories: eastern and western styles, boosts some successful businesses established locally that are treading in familiar territory.
And then there are small enterprises that have been able to build a loyal clientele over the years but the target consumer is mostly online shoppers.
Why Pakistan’s Apparel Industry’s Progression is Volatile?
It’s been a while since a brand could position itself among the leading clothing brands of Pakistan. Economic recession and consequent decline in purchasing power of customers could be one of the reasons, but in this case, that’s not the only reason.
The dominance of conventional patterns, muted color palate, regular contour of garments and lack of innovative ideas didn’t let many clothing brands create ripples or witness linear progression in business.
But it’s not like no one is trying. 9Lines is one such brand that seems to be working to make a change. Noticeably, they are doing everything that market has not seen before. Daring colors, striking graphics and avant-garde photo shoots are some significant aspects that are helping the brand carve a distinctive niche for itself.
How 9Lines is making waves in men’s fashion business?
How this brand has been able to emerge and stand out as a trailblazer in local market in a short span of time has quite a few reasons to it, and has something for aspiring entrepreneurs to learn from.
Electric Shades:
“Bold Colours” is one missing element in Pakistani men’s wardrobe, and not always by choice. 9Lines could identify this market gap and made it the heart of their men’s clothing line.
The visual power of fearless hues of pink, yellow and green has been embraced here unapologetically. Have a look at their pieces and you will find all the missing colours in your closet.
Imagery and Graphics that Tell a Story:
How many men do you come across in your daily life wearing something that daringly asks for their personal space with a no nonsense attitude? Thanks to 9Lines, now you can confidently express without having to say that.
Or you can profess your love for one the most loved beverages of the country “tea” with the adulation it deserves.
And there is much more you can explore. Daring imagery, abstract designs and one liner quotes that are not just design elements, but a form of expression. Every article has a personality of its own and that’s what tapping in with the pulse of youth, giving the brand a push.
Fusion of Cultures:
The silhouettes may be western but the heart of it is eastern. Not only with just clothes, the brand, that also offers a variety of accessories is attempting to revive the forgotten local traditions that can create nostalgia. Looking at these handwritten Eid greeting cards will surely bring back a lot of childhood memories to you.
Eccentric Marketing Campaigns:
Now when it comes showcasing their courageous creativity, they certainly know how to reach their target consumer. Their photo shoots are not just out of the box, in fact they have tossed the box out of the window.
Strategic Social Media Display:
The strategic use of social media platforms is giving 9Lines the needful push and well deserved traction. Every post is pushing the imagination and looks eclectic. Their bold campaigns might be working towards amplifying its reach to people who can resonate with their creativity.
9Lines leading the Men’s Fashion Industry Revolution:
Looking at the present development, 9Lines is poised to reform the landscape of men’s clothing industry with their unconventional and daring approach. They have already captured market’s attention and are ready to re-establish a common man’s approach towards fashion.
And if they could connect with standard local consumer market, they will be known as pioneers of modern men’s look in Pakistan.
As of now, 9Lines is not only working on shaping the future of men’s clothing industry with infusion of a new wave of fashion consciousness, but also redefining the concept of business with their fearless individuality.
